Mobile Phone and Core Brand Values free essay sample

With a portfolio as diverse as Googles, what are the companys core brand values? Is Google doing the right thing by diversifying into so many different product/service areas and taking on so many potential competitors (cloud computing, smart phones, high-speed Internet service, etc. )? Despite Google’s diverse portfolio, the company manages to maintain a very people-focused set of core brand values. Google’s core brand values consist of maintaining its position as the leading organizer of information for its web search users, providing the best web-based marketing resources for its advertising clients, and being an excellent employer for their employees. Google’s ten part philosophy includes values such as â€Å"You can make money without doing evil† and â€Å"Focus on doing one thing really, really well† (Kotler Keller, 2012, p. We will write a custom essay sample on Mobile Phone and Core Brand Values or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 38). The firm’s mission is to â€Å"organize the world’s information and make it universally accessible and useful† (Kotler Keller, 2012, p.  30). It’s important to Google that users find their products and services useful because the more utility end users find in their products, the more they will frequent Google’s sites. The more users visit Google’s sites, the more the company is able to display its ads; which are the cash cow of the business. In fact, 90% of Google’s revenue stream comes from advertising services. Google creates and distributes many of its applications and services for free as part of its strategy to dominate the search engine industry. In doing so, they create new opportunities to sell more ad space (Kotler Keller, 2012). I believe that Google is doing the right thing by diversifying its product offerings. However, I think they should be very selective of who they decide to compete against and how their strategies measure up against their core philosophies. Two of Google’s core beliefs are that they should do one thing really well and that they can make money without doing evil. Google purchased Motorola and sold it only two years later for a loss because they realized that the cell phone handset industry wasn’t for them. Thus, they went against one of their core beliefs of doing one thing really well. Google realized that they could continue to provide their Android software free to cell phone manufacturers and display their ads to end-users without the unprofitable Motorola manufacturing aspect of the business (Winkler Ramachandran, Motorola, 2014). Google also entered the fiber optic market where there has not been any true demand for their speeds by consumers, yet they are taking business away from Comcast and other cable and phone companies (Winkler Ramachandran, Fiber, 2014). Marketers have often been accused of manipulating consumers into making purchases that they do not need. Therefore, one might question if they are holding true to their belief of making money without doing evil. Google has always been known to be a very people-focused organization. If the company continues to diversify and take on new competitors, they should be careful not to stray away from their core beliefs. After all, it is their core beliefs that have gotten them this far.

Destruction of Nature by Humans essays

Destruction of Nature by Humans essays We as human beings are very fortunate to be living on this planet that we call Earth. We toil over the land, and in return we receive provisions off of which we live. Even though we get all that we need from this bountiful land, we still for some reason feel like we need to alter it. In doing so we also end up ruining the land that we thrive on. We reshape the world to fit our individual needs, and the earth just doesnt work that way. Everything on this planet has a purpose, from the largest animal to the microscopic bacteria, and without it, it is impossible to live in harmony. In Arizona and New Mexico, a text written by Aldo Leopold, he talks about how man has developed the untouched land in the White Mountains of Arizona and killed animals in New Mexico, and now the lands are trodden on and it is not at all the way it used to be. In A Very Warm Mountain, a text written by Ursula K. Le Guin, she writes about how the earth is destroying itself because of what the human s have already done to the land, by the eruption of Mt. Saint Helens and there is nothing that we as humans can do about it. The Earth is being destroyed everyday whether it is by humans or the earth itself. There are both devastating and dramatic affects that come about when the Earth is changed in such a tremendous way. I believe that the common element in Le Guin and Leopolds text would be the theme of the destruction of Earth. The destruction Le Guin wrote about came about naturally because it was the eruption of Mt. Saint Helens. Although the eruption was a natural event, Le Guin blamed it on the fact that the mountain was angry because we abused the land with our human hands. The farmers took it especially hard, with six inches of ash falling on their crops during this natural disaster. Everybody takes it personally. Some get mad. Damn stupid mountain went and dumped all that dirty gritty glassy gray ...

Argument Pornography

Wackier focuses his argument on the slippery slope effect, which he claims is a negative effect of the censoring of pornography. In this context, the slippery slope effect Is defined by Historical as A serious risk that once any censorship is allowed, the power to censor will, over time, expand in unintended and undesirable directions (p. 382). This definition along with The fact that it is extremely difficult, If not Impossible, to formulate unequivocal and unambiguous criteria for censorship (Wackier p. 82), Wackier makes the conclusion that [t]he lippies slope effect will eventually.. . Suppress the rights, interests, and values of others (p . 382). I agree with Wassails flirts reason for his argument against the censorship of pornography. I also believe that the censorship of pornography will cause the slippery slope effect. Because the slippery slope effect Is extremely difficult to stop once it has been started, I believe the censorship of pornography will lead to the suppression of many freedoms of expression. When many freedoms of expression are suppressed then censorship no longer effects Just pornography In Longings sense. Therefore, I believe that by censoring pornography citizens of American will most likely have less expressive liberty. I also believe that once Longings definition of pornography Is censored, the slippery slope effect will continually occur, as its name Implies. Thus, the argument of censoring pornography as Longing defines it would cease to exist and the argument of censoring pornography as a less explicit definition than Longings would then take precedence.I believe that the redefining of pornography would continue to occur allowing new censorship arguments to rise. This snowball effect (the slippery lope effect) will eventually Impact numerous aspects of American life that were not intended to be effected by the original argument for censoring pornography. Though I could give several examples that redefining pornography eventually continually redefining pornography will eventually lead to the censorship of education because pornographic material, even as Longing defines it, is di scussed and visually presented in most higher educational institutions.Many college courses could not be taught if it were not for the liberty to openly discuss and watch pornography and all its aspects. If we begin to censor pornography, then the some aspects of the educational system will eventually disappear, such as certain health courses, and students in higher education will be slighted. Second, if pornography continues to be redefined the economy will be impacted. With the slippery slope effect, the definition of pornography will become so strict that many advertisements, movies, and art could not be displayed.The censorship of pornography in the television industry alone could lead to the loss of billions of dollars. More importantly, many artists and photographers who depict certain sexual scenes may e put out of work. So, that is why I believe the slippery slope effect will keep redefining pornography and allowing for the argument of censorship to encroach on many aspects of American life. A second reason Wackier gives for his argument that we should be wary of censoring pornography is that exposure to pornography has a cathartic effect and that it therefore produces a net reduction in harm to women (Wackier p. 83). Wackier further explains [t]his claim [the cathartic claim] is based upon two assumptions, neither of which has proven to be false: (1) Men who are not already violence-prone are ore likely to be Turned off than to be Turned on by depictions of rape, brutality, dismemberment, etc. (2) For men in the later category, exposure to pornography can function as a substitute for actually causing harm (Wackier p. 383). This quote explains Wassails definition of the cathartic effect in the context of pornography, although the cathartic effect can be applied to many aspects of life.I agree with Wassails second reason for why we should be wary of censoring pornography. I believe that people who are not mentally and physically attracted to violence are not mentally or physically attracted to depictions of violence in orangeroot. In addition, I believe that violent depictions in pornography act as an outlet for those people who are attracted physically and mentally to violent depictions in pornography. In other words, I too believe in the cathartic effect.I believe it is important to understand that the only reason an object or idea should be censored is if that object or idea violates an American law, such as the first amendment to the constitution. Although advocates of censorship believe that the Censorship of pornography is a legitimate means of preventing harm to women (Wackier, p. 83) and the fact there are documented cases of pornography leading to violent crime, I believe laws censoring pornography, as Longing defines it, should not be made.I believe this because by making censorship laws for pornography, as Longing defines it, a citizens rights and liberties will be infringed upon instead of being protected. Laws are made in America for many reasons, but for the most part, they are made to protect the rights and liberties of a citizen, which are outlined by the constitution, and these laws are made with the majority of citizens in mind. By read, use, or watch whatever they choose. The first amendment right, which includes freedom of speech, may be infringed upon.More importantly, I believe it is invalid to make censorship laws for pornography Just because a hundred or even a thousand cases of violent pornographic rape scenes were acted out. It is most likely that those people involved in those cases will still act out violent depictions of rape once pornog raphy is censored. Therefore, we should be wary about censoring pornography because it will only hinder our rights and liberties and it will not prohibit violent rape scenes from being depicted.That is why I agree with Wassails second reason for being wary of censoring pornography and believe we should be careful in the pornography censorship laws we make because they will not necessarily protect our rights and liberties as citizens. In this paper, I have shown that Mark Wackier believes the slippery slope effect will greatly impact American life because the slippery slope effect will lead to the constant redefining of pornography.I have also shown that the cathartic effect is a valid argument for why we should be wary about the censorship of pornography because it shows that censorship laws will to necessarily prohibit violent depictions of rape from being acted out and that our rights and liberties, such as the first amendment, will be infringed upon. I have supported those reasons with my own belie fs and logical reasoning. Thus, making both the slippery slope effect and the cathartic effect valid reasons for why Wackier and myself believe we should be wary of censoring pornography.It is essential to ask whether or not the issue impedes on an American value or violates a law. I have shown in this paper, through Wassails reasons as well as my own, that we should be wary about the censorship of pornography. Mark Wackier argues that we should be very wary about the censorship of pornography, even if pornography, as Helen Longing defines it, exists. In order to fully understand Wassails reason for being wary of the censorship of pornography it is important that we use Helen Longings definition of pornography.Helen Longing defines pornography as distinguishing characteristic The degrading and demeaning portrayal of the role Helen Longings definition can be used as the basis of numerous arguments dealing censorship of pornography is that negative side effects are likely to occur if he slippery slope effect is defined by Wackier as A serious risk that once any extremely difficult, if not impossible, to formulate unequivocal and unambiguous others (p. 382). I agree with Wassails first reason for his argument against the censorship of slippery slope effect.Because the slippery slope effect is extremely difficult to stop are suppressed then censorship no longer effects Just pornography in Longings I also believe that once Longings definition of pornography is censored, the slippery slope effect will continually occur, as its name implies. Thus, the argument lope effect) will eventually impact numerous aspects of American life that were not effects American life, I will give only two examples: education and economy.

Different Perspective Essay Example | Topics and Well Written Essays - 1250 words

Different Perspective - Essay Example This research will begin with the statement that diversity means difference. Human diversity sets to explain the differences among people. The trends of diversity in the society have made the topic very imperative. Diversity has made the global market a competitive one. It has also encouraged the vivid change of the population believes. Diversity has enabled people to celebrate their different uniqueness because, in the society, there is reduced effort to fit in. People vary from one another. The subject of how people differ is unclear, and that is the reason why studies that involve individual differences are carried out. Such studies scrutinize variance, the difference between people and their central tendencies. The main aim of diversity awareness is to reveal the similarity and difference of people across varying situations. The researchers that study individual differences use genetic codes to determine the ethnic, social, sexual, and cultural differences. The methods that colle ct information for the studies range. Such methods are field studies, laboratory experiments, Principal Component Analysis, Factor Analysis and procedures of structural or multilevel modeling. The researchers identified that gender/sex and ethnicity are traits that are complex. These traits are useful because they include the social magnitude of diversity consciousness. Sexual orientation is the pattern of sexual attraction to opposite sexes or both.

God's Responsibility for the Suffering of Innocent People Research Paper

God's Responsibility for the Suffering of Innocent People - Research Paper Example Natural evils whereby evil events, which man cannot control or does not initiate like floods, earthquakes and illnesses and moral evils which are caused by the free choices that man makes are the two types of evils that are found in the world (Fischer, Fischer & Hart, 117). Thinkers have advanced various ideas about evil with Thomas Aquinas stating that God created the universe with laws of nature that sometimes lead to evil, giving the example of the law of gravity that can make an object to hit someone’s head as it obeys the law. He concluded that God does not desire bad things to happen but allows them so as to respect the natural laws that he created. Job’s friends Eliphaz, Bildad and Zopher tried to offer an explanation about the cause of the suffering, indicating that Job must have done something wrong to warrant the suffering, and we could probably from a worldly perspective conclude that much of that which happens to man is caused by human behavior Fischer, Fisc her & Hart, 119). The friends continue to remind Job that God cannot chastise an innocent person. Jesus Christ Himself admonished those who he healed to ‘go and sin no more’. ... hat He could do what He wanted, meaning that being God, he had reasons beyond man’s comprehension for doing and allowing things to occur the way they do. Job 40:2 asks,’ shall he that contends with the Almighty instruct Him? He that reproves God let him answer it. While the answer by God may portray arrogance, God means that there are things that He does in His wisdom, which man cannot understand, with man being able just to see the short term but God seeing the long term. In Job 38 and onwards, God answers Job, declaring His incomparable power over the whole universe, asking almost sarcastically where Job was when He laid the foundations of the world, signifying Jobs insignificance in judging or understanding anything that He does (Fischer, Fischer & Hart, 117). God describes further the majestic and wonderful creatures that He has made including leviathan who He is able to pull with a fish hook, and that it is He who controls them and satisfies their hunger. God in ot her words informs Job that He is the one responsible for all creation and also what thinkers and philosophers call the law of nature. Job 42 sees a changed Job who repents in dust and ashes as he admits that while he had in the past only heard of God, now he had seen Him, meaning he had understood about the wisdom of God and that he realized that all along, God had been in control of the situation. The story of Job concludes that to understand God, He must be let to be God, or in other words cannot be questioned in His actions since they cannot be comprehended. Job seems to have understood that the world remains what it is, with good and evil, chaos and order all coexisting, with the option being submitting to the mysterious power and will of God because in the midst of evil, He will control the

Green buildings, global warming and clean energy Essay Example for Free

Green buildings, global warming and clean energy Essay Man’s failure to act today could result in an unsustainable planet characterized by warmer temperatures that may snowball out of control, it would lead to extinction of certain animal species, an increase in sea levels thus causing more natural disasters such as hurricanes or numerous diseases, less water availability in third world countries thus leading to conflicts amongst them and the spread of tropical diseases such as malaria. (Mc Carthy, 2001) Consequently, it is incumbent upon man to establish ways in which he can reduce global warming. This can be achieved by using the right kind of energy i. e. clean energy since this is responsible for emission of greenhouse gases which cause global warming. The paper shall dwell on how man can achieve the latter through green buildings. II. Claim of fact A) The major problem being tackled is that of global warming. Studies have shown that the amount of green house gases found in the atmosphere tend to stay there for a very long time. This means that global w is a harsh reality that may not disappear without human intervention. (Schneider, 2002) 1) Increased diseases and disasters Firstly, the phenomenon of global warming is going to cause warmer climates in the Northern parts of the world such as the United States. Consequently, vectors such as mosquitoes will increase tremendously. This implies that diseases such as malaria may start appearing in such countries. The future generation of Americans has a right to be protected from such a predicament because current occupants did not have to deal with such a problem. One only has to look at how some third world countries are having a difficult time handling this matter in order to understand the seriousness of the issue. Meteorological forecasts have shown that if the earth gets warmer, oceans and other water bodies will keep on rising. This means that the occurrence of hurricanes will be much more than it had been previously imagined. In 2004 and 2005, the country was plagued with very deadly hurricanes that caused tremendous damage to concerned parties. Since there is a possibility of preventing such occurrences, then individuals must carry out their responsibility of ensuring that it is enacted. (Godrej, 2001) One of the worst outcomes of this problem of global warming is extended periods of droughts and prolonged heat waves. A number of countries in the world still depend on natural rain alone to grow their crops and as sources of water. These third world countries currently face the problem of water shortage and the situation could get worse if droughts keep occurring. Such situations could cause a strain among affected communities thus leading to conflicts or war. These developing nations have provided Americans with numerous investment opportunities and any problem that arises in those regions could tremendously affect individuals within the US. (Nordhaus, 1998) 2) Economic consequences If there will be more disasters occurring in the world, then one cannot undermine the economic consequences that the US itself will be grappling with. The hurricanes in New Orleans caused losses amounting to billions of dollars. The country cannot afford more disasters such as these because its economy will begin staggering in ways that had not been anticipated. The loss of lives and property among future generations could ruin their economy and it is therefore negligent for current citizens to merely sit by without doing something about it. In close relation to the latter mentioned scenario is the emergence of tropical diseases. Developing nations spend so much money treating such diseases. Additionally, the lives lost as a result cause huge dents in their economy. The same thing could happen to the United States and other western nations if nothing is done today. (Van Arsdol, 2004) 3) Melting ice caps Lastly, the problem of global warming can and has caused melting of ice caps that could lead to other consequences as shown below; a) Rising sea levels b) Global outbalance c) Endanger plant and animal life d) Snowballing temperatures If global warming continues unabated, then chances are that ice caps will keep melting and the excess water will head to the oceans and seas. Currently, glaciers and permanent snow account for five point seven million cubic miles worth of water. If even some portions of this ice were to melt into water, then seas and oceans could rise by dozens of feet. Since this may occur gradually, then chances are that those low attitude regions will be ruined by this. (Clout, 2008) If ice caps continue melting, then chances are that the ecosystem as we know it today would be thoroughly messed up. This is largely because ice caps emanate from fresh water. If they are redirected into the sea, then the sea would loose its saltiness thus leading to a distortion of gulf currents. What this means is that ocean currents will change temperature conditions within Western Europe and North America. This means that organisms that had become accustomed to those temperatures will no longer survive in such adverse conditions. Melting ice caps will affect animal and plant life owing to the fact that these creatures will have new climatic conditions. Since not all life can change at such a fast pace or in accordance to present circumstances, then chances are that only the most adaptable will remain. This means that so many species may become extinct. Future generations will never get a chance to see such life or benefit from them. Ice cap melting can cause snowballing temperatures because ice caps are important sunlight reflectors in the world today. If they are reduced, then chances are that only the oceans will be able to reflect off sunlight. However, compared to ice caps, oceans are much darker in color yet dark colors tend to do more absorption that reflection. This implies that the earth will keep getting warmer, more ice caps will keep melting and the cycle continues. (Maslin, 2004) B) Demographics of the study The latter study will focus on the United States as the primary geographical region. However, some generalizations applicable to the rest of the world will also be done. In terms of corrective actions, the study will target some of the things that The United States citizenry can enact in order to curb this problem. Consequently, the research will focus on some of the changes that persons from all ages can enact in order to deal with such the problem of global warming. Since the highest numbers of buildings are found in cities, then this research will target Metropolitan areas within the country. III. Claim of value If man does not take action now, then chances are that global arming will exert a heavier impact on him. The situation can spiral out of control and this harms people who may not have caused it in the first place. For instance, persons in the third world produce minor fractions of carbon emission to the atmosphere but will be the first to feel the effects of droughts and other natural disasters. Global warming needs to be taken as a personal responsibility by all members of humanity. It is a known fact that the one of the greatest pollutants within this age is man. He has the ability to make conscious decisions that do not just benefit him alone but his surroundings as well. (Holton et al, 2003) A. Description of my angle 1) It is man’s personal responsibility It would be selfish to live for only today without thinking about how future generations would survive. If this earth’s forefathers had taken up the same attitude, then current generations would not have been alive today. Part of man’s responsibility is to ensure that he makes the earth sustainable for himself and his descendants too. (Lange et al, 2008) The latter view is one held by environmentalists and other individuals interested in preserving the environment. Part of what constitutes morality in man is his concern for his surroundings. If every single individual lived for himself or herself, then the world would be a chaotic place. Additionally, it has been argued that failure to take action today could lead to a great amount of risk. While some parties hold that global warming is not a real concept, the effects that could arise if the phenomenon was not real are still quite positive. The country and indeed the world would have much more to loose if it turns out that global arming is real and nothing was done about it rather than if it turns out that it was not real and something was done about it. 2) It would be costly to the economy In a report released by the UNEP during the year 2001, it had been asserted that not doing anything about global warming could cost the country up to two hundred billion dollars worth of revenue. The consultants who attended the latter conference asserted that this could rise to five hundred or one thousand billion dollars in subsequent years. If man may not be moved by the environmental issues that are affecting him, then perhaps these staggering economic figures could be shakier. 3) Whether it is a natural or man made processes is irrelevant The truth of the matter is that man has the ability to alter a natural process since this natural process is negative. Regardless of the fact that global warming may be a natural or artificial process, a rise in temperature will destabilize the environment. This means that biodiversity will decrease and so will food production. The current rising populations will not be sustained by their food production efforts and this could be very disastrous as it could cause millions of death. The latter scenario can even be compared to a practical occurrence. If one was to find out today that he or she was going to die, then it would not make sense to find out whether that death is due to natural or man made causes. All that really matters is that the person gets some help to prevent the death from occurring. Opponents of global warming may claim that this is nothing but a natural process. However, whether or not it is a natural process does not change the negative effects that it could cause to man. It is therefore essential to understand that such a global system can be altered for the betterment of society. B. Description of counter claims to this value 1) Right wing politicians and industrialists stand point Other groups claim that global warming effects are not as adverse as some people may claim. In fact such attitudes have infiltrated into political decisions within the Country. During the past presidential regime, the United States has been one of the least enthusiastic western countries in terms of its environmental sustainability policies. Some politicians believe that the country ought to dwell on â€Å"more pressing† issues such as the need for energy security. Consequently, such individuals have assented projects that increase carbon emissions in the atmosphere with little regard for the effect that this may have on the earth’s climatic conditions. In the US, industry lobbyists tend to oppose the views held by environmentalists and their actions are usually supported by right wing politicians. Traditionally, left wing politicians tend to be concerned about the overall good of society while right wing leaders tend to concentrate on building a capitalist economy. These perspectives have often led to a locking of horns when it comes to environmental issues such as global warming. (O’Hare, 2005) 2) Lack of â€Å"hard facts† Some skeptics claims that global warming as a phenomenon still leaves so many questions unanswered. They assert that there is a lack of compelling evidence to show that these effects will actually occur. In fact, some maintain that most effects are mere forecasts. In close relation to the latter angle is the fact that some scientists believe that global warming is a way in which the earth can balance off certain excesses. For instance, while temperatures may be going up in other parts of the world as a result of the phenomenon, others in the North East American region will be going down thus showing that the system will balance itself out. Adherents to this theory claim maintain that when an anomaly occurs such as a hurricane, then this will be labeled as a piece of evidence by environmentalists. These opponents further add that global warming enthusiasts tend to disregard contrary occurrences even when this is representative of common weather patterns. For instance, a study conducted along US coast lines some time in 2006 found that greater death rates have been recorded there because of increased population and wealth in these coastal towns and not as a result of greater intensities of the hurricane or as a result of global warming for that matter. Also, some scientists believe that the earth’s rising temperatures could be as result of coming out of the ice age. (Hardy, 2003)In other words, they claim that it is very normal for earth temperatures to increase since this is just a phase. 3) Business men’s stance on the matter A certain crop of individuals are not as enthusiastic as environmentalists when it comes to global warming. These individuals are businessmen whose work entails emission of carbon particles. The latter are required to invest heavily in â€Å"green† strategies that may cost their businesses a lot of revenue. Most of these business men tend to look for ways in which they can circumvent such obligations and one way in which they do this is by claiming that global warming effects are not that prevalent or they do not exists. They therefore posses ulterior motives in holding such a point of view. (Allaby, 2004) IV. Claim of policy A) Methodological plan to solve the problem The problem of global warming can be solved by embracing clean energy through the use of green buildings. Focus is on the United States because the latter country is at the centre of the world economy and its initiatives can serve as an example to other countries of the world that also need to embrace this fact. The latter country needs to pass legislations for designated residential and commercial houses to be green buildings. Statistics on the need for green buildings indicate the following;

Sonnet 2 Analysis Essay -- English Literature

Sonnet 2 Analysis The sonnets by Shakespeare convince a young, handsome friend of Shakespeare’s to have children to forever keep his beauty alive. However this changes after a number of sonnets. Shakespeare stresses that this beauty will not last, and that it is selfish and foolish for him not to prepare for the loss of his beauty and youth. The only way he can truly prepare is to rear a child so that his son can carry on his name and all his wonderful qualities, including his unsurpassed beauty. Shakespeare has made it very clear to show his opinion about his friend greediness and not sharing his beauty with the world. The usage of language techniques are used to show his inner thoughts about his friend’s actions. Sonnet number 2 is another poem of Shakespeare’s in which he tries to convince his friend. ====================================================================== At the start of the poem it starts of and describes the effects of time to his friend’s beauty. This is unusual as he usually describes his friend’s beauty and compares it to something else. Fr...

Poor security Essay

With the current system there is no specific security policy, therefore the current system is constantly open to unauthorised people gaining access to the data that is held in the filing cabinets. However, the company has an IT Policy that every user has to sign. The current Security Policy states that, â€Å"Members of the IT team are responsible for managing the company’s Technology system. This involves use of administrator password, which provides full access to specific systems. Access to Administrator level password must be treated professionally and ethically at all times. Any IT staff that use an administrator level password to read confidential or personal information (that would not normally be available to them) may be in breach this policy and subject to disciplinary action†. Therefore all users of the database will have password that enables them access to the database. A password is a unique string of characters that a user types as an identification code to restrict access to computers and sensitive files. The system compares the code against a stored list of authorized passwords and users. If the code is legitimate, the system allows access at the security level approved by the IT manager. With all this the database will be secure enough to stay to the rules of the â€Å"Data Protection Act†. This is the 1984 Act of Parliament guaranteeing certain rights to individuals and control of the use of personal data held on a computer. The most well known of the rights is that of examining a computer record held by a- company by the individual in the data record. Why the DPA was brought in The power of the computer During the second half of the 20th century computers were getting more powerful and easy to use. Companies, government and other organisations began to use them to store large amounts of information about people, such as their customers, clients and staff. Databases with this information can be quickly set up, searched, edited and accessed and take up less space than paper records. Personal data on computer Instead of paper records, computers were also being used routinely to keep personal data about people. This information included:- Names Addresses Financial information Medical records Criminal records Employment history For example, being a member of a sports club would mean that your name, age, medical details and payment record would be stored on a computer file. Ease of access to the information The information stored could be far more easily and flexibly used than if it was stored on paper. For example, a database could be searched to find all customers living in a particular area, to target them for â€Å"special offer† advertising. Searches of databases like this are much faster with computers and, in particular, information can be matched from one database to another far more than if it is stored on paper. The Database section has more on searching. Communications networks Storing information about people on computers which are linked to communications networks like the Internet or private company networks has also become important. This allows databases to be used across an organisation and be shared between organisations very quickly. Misuse of information. With more and more organisations using computers to store and process personal information, there was a danger the information could be misused or could get into the wrong hands. Concerns A number of concerns arose about how this information could be used:- Could it be easily copied? Could it be changed with little evidence being left? Who could see this information? How accurate was the information? Was it be possible to build up detailed files on people without their knowledge or permission? The new system is able to make copies of the whole database. To make sure that no information from the database is lost or damaged back up procedures is carried out every night. The reason for this is to protect the data held on the database, which is crucial to both News Shopper and its travel and insurance companies. The backup cycle is carried out automatically each evening at 6pm; this process takes approximately 4-6 hours. This consists of copying all files to disk and then transferred to magnet tape. It is the Systems Administrators responsibility to ensure the rotation of tapes and keep back up documentation up to date.

Gay Marriage: the Recognition of Equal Human Rights Essay

In America, people hold on to the Declaration of Independence as an implementation of their rights. Part of the Declaration of Independence clearly states, â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness† (Jefferson 80). Gays are human beings too, and they should equally be able to enjoy the human rights. If we believe that human rights are equal regardless of their sexual orientation; then why do gays have to struggle for equal positions in the church, law, and psychological equality? Gay people, their families, and their friends are fighting for these rights. They want equality for gays including legal marriage, and marriage benefits that the regular man-woman marriages enjoy. Gay marriage becomes an option because many gay couples want the equality of human rights. Gays realize their rights are being abolished by the fact that they are not allowed to legally marry and enjoy the privileges as married couples. Only twelve states in America and District of Columbia legally allow gay marriage. The twelve states are: Connecticut, Delaware, Iowa, Maine, Maryland, Massachusetts, Minnesota, New Hampshire, New York, Rhode Island, Vermont, and Washington (Millstone). Massachusetts is the first state that legalized gay marriage on May 2004 (Tying the Knot). Although gays can legally marry in these states, the couples have limited rights. DOMA (Defense of Marriage Act) restricts federal marriage benefits; therefore, it prevents gays from receiving the insurance benefits for government employees, Social Security benefits, immigration, and the filing of joint tax returns (Burns). The documentary, Tying the Knot shows that many gay couples stay together for a long period of time, whether they are married or not. They share their lives: mentally, physically, and economically. But when a spouse dies, the other spouse does not get his/her rights as a normal opposite-sex spouse would get, which includes pension benefits and/or the house (belongings). The movie shows a sad reality to this current unfairness toward gay couples. While gays’ rights are being suppressed, the questions start to come up, â€Å"Is being gay an option? †. This question becomes a part of controversy for gay marriage. According to Dan Eden, a writer for an online journal Viewzone since 1996 on his research, â€Å"Homosexuality is a congenital condition much like being ‘left-handed’. † He provides a scientific point of view that homosexuals are born that way; hormones also affect sexuality, beside chromosomes. Homosexual is not a lifestyle, homosexuals are born gays and they do not choose being gay as a lifestyle. The National Memo, a political newsletter since 2011, interviewed people and asked them, â€Å"Do you think people born gay or choose to be gay? † When they answered, the interviewers added another question, â€Å"When did you choose to be straight? † which made people think. The National Memo wants people to think about this, while Eden wants to make a clear statement that â€Å"being gay is not an option†. The Obama Administration has been trying to bring equal rights for gays, by stating that LGBT’s rights (Lesbian, Gay, Bisexual and Transgender) also part of the human rights (Clinton). Hillary Rodham Clinton, the US secretary of state in 2009 stated, â€Å"All people deserve to be treated with dignity and have their human rights respected, no matter who they are or whom they love. † It is clear that people have an equal rights and freedom to love, to choose their partner, and to get married despite their sex’s orientation. On the other hand, according to Ben Newman, a public relations director who had been in position as a â€Å"healed gay†, being gay is an option and can be cured. His name has been changed to protect confidentiality. Newman explained this in his story regarding how his family background and childhood experiences made him being attracted towards men, although he was already married to a woman and had children from her. Later on, he followed a reparative therapy: a reverse treatment through psychotherapy to change his sexual orientation. He succeeded to come back to the society as a â€Å"straight† man after 2 years and 3 months in the reparative therapy (Newman). In this situation, although gay marriage is already legal in some states, gay couples still struggle with their positions in government and law, and also with their positions between church and state. In government and law: when will gay couples receive an equal law for their marriage? Does government have the power to define marriage? It seems that even when gay couples are allowed to marry, they are without any marriage rights, because of DOMA. In regard to their position between church and state, there is much religious objection towards gay marriage. In the United States, Christianity and Catholicism are the primary religions. These religions believe in God and believe that the marriage is rightly between a man and a woman. Although certain churches approve gay marriage (Tying the Knot), the fear is, how it might affect the government, and how it might cause people manipulate the marriage to get the government’s benefits (Boston). Furthermore, in State of the Union 2004, President George W. Bush stated: The union of a man and woman is the most enduring human institution, honored and encouraged in all cultures and by every religious faith. Ages of experience have taught humanity that the commitment of a husband and wife to love and to serve one another promotes the welfare of children and the stability of society. Marriage cannot be severed from its cultural, religious and natural roots without weakening the good influence of society (Burns 7). President Bush described marriage as cultural and natural way to expand the society, because of the fact that marriage between man and woman would produce and foster children. These man-woman marriages are honored by faith and beliefs. He does not want the changes in marriage values affect the society in a bad way. In addition, for people that do not agree on gay marriage, they have skepticism about how gay marriages will affect children in the future. Although people assume that gay couples will not have children, but in reality they do, either from previous relationships, adoptions or simply have to raise children from other family’s member. However, children who are raised by gay couples need legal assurance from their â€Å"gay parents†. According to Anne Pollock, a graduate student in social studies from Massachusetts Institute of Technology, â€Å"The first priority of civil marriage should be to provide a secure environment for all children. The religious right’s claim that children benefit from their [antigay activists] assaults against gay families is nothing less than hypocritical. Burns)† If the gay parents do not have equal legal rights, like what stated in DOMA; so that, if something happens to one of the gay parent, their children also will suffer from the consequences. For example, if a working gay spouse gets into accident at work and dies, the problems would show up for the other surviving spouse when they are denied for the support, which she/he needs to live with the children. For this reason, the benefit is future’s assurance for children themselves; lastly, it seems self-righteous to take away these rights from the children. The other skepticism towards gay marriage is that it will harm children. An author of several books about marriage, Maggie Gallagher states, â€Å"First and foremost, children need stable families to become the kind of adults who will in turn provide stable families for their future children†¦ Legalizing same-sex marriage would sanction families that would deprive children of the experience of either motherhood or fatherhood. (Burns)† Gallagher wants people to think that a normal family has a father and a mother to raise their children; these children will look upon their parents to build their own family in the future. The family that does not have man-woman parents will create a different effect to their children. Therefore, Gallagher believes that man-woman marriage will produce children, and on the other hand, gay couples could not produce children. Specifically, gay marriage will harm children mentally and in long term, our population. Moreover, there are other questions toward gay marriage: will it promote social stability or harm society? For years, gay people have been struggling for their recognition, although they get married in a party with friends and families, but they did not get marry legally. However, they have not think about their future assurance such as: the insurance benefits for government employees, Social Security benefits, immigration, or the filing of joint tax returns. Their futures seem uncertain; something might happen and take away the rights that a normal opposite-sex marriage would legally have. In addition, The California Health Interview Survey held a research regarding physical distress from legal same-sex marriage and how they legally recognized themselves affect their mental heath, and it showed various numbers about how important the recognition from society for whom they are (Wight). If gay marriage becomes legal, there is some assurance for their future; and, if they are socially accepted for whom they are, the society will move forward and become a stable and better society. On the other hand, there are skepticisms that gay marriage will harm the society. According to Sam Schulman, a popular New York writer, gay marriage is selfish and degrades moral values from our society (Burns). People deserve to love and choose their partner, but if their choices are not base on acceptable morality, then they should not do it. Gallagher is strengthening Schulman’s opinion; Gallagher points out about how marriage is the needs of man and woman, in terms sexually, to produce children, financially, and socially (Burns). In conclusion, in term of human rights, gays are human too. They have rights to be treated equally. The searching of equality has been happening for years, from the rights of black people, women’s rights to mix-race marriage rights. People have the rights to choose their own partner, their love, and their assurance in the future. Why legalize gay marriage if the marriage itself has taken its rights (DOMA)? People mention morality and society in terms for our children future, by rejecting gay marriage and its rights. Gay marriage is not the only problem that people have nowadays, there are other occurrences that ignore the morality and society; there are crimes that ignore morality values (rape), shooting in schools or public places, robbery, and many other crimes that occur. We live in a world that demands morality in society; but, what kind of morality and society that we have now – do we value ourselves better than gay people?

Battens essays

Battens essays Battens Disease is a neurological disorder, which was discovered in 1903 by a British pediatrician. Battens Disease, also known as Spielmeyer-Vogt-Sjogre-Batten disease is the most common in a group of disorders called neuronal ceroid lipofuscinoses (NCLs). There are three other types of NCLs, which occur at different stages of life. The three other types of NCLs are infantile (6 months), late infantile (2-4 yrs.), and adult (before 40). A person inherits Battens when both parents give a recessive gene to the child. Battens is an autosomal recessive disease that is fatal. Battens Disease is a juvenile disease, which begins between the ages of 5-9 years, and it happens about once in every 25,000 live births. Since the disease has no outward signs the child appears normal at first. The individual develops just like a child without the disease does. Once the child reaches the age of 5-9 yrs. The symptoms start to develop. The first symptom that occurs is the deterioration of the childs vision. Other symptoms that start at the same time are problems with schoolwork, speech problems, and the onset of extreme clumsiness. After these symptoms have occurred the individual will start to have epileptic seizures. In the nest stage of the disease the individual will display gradual intellectual deterioration, and the gradual deterioration of muscles. The individual may even become demented over the coarse of the disease. All these things will happen over the coarse of 10-15 yrs. Near the end of those 10-15 years, which is also near the end of the individuals life, the person will spend much of his/her time lying down and they will be blind and unable to speak. All these symptoms of Battens and the symptoms of the other NCLs have been linked to a buildup of substances called lipopigments in the bodys tissues. Lipopigments are mainly composed of fats and proteins. When they are viewed under a...

Lack of democracy in the 3rd world Research Paper

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Case Company Report-Sony Inc Study Example | Topics and Well Written Essays - 1250 words

Company Report-Sony Inc - Case Study Example Sony, a Japanese multinational conglomerate, was invented in the year 1946. It was formed by Masaru Ibuka who had a radio repair shop in Tokyo and his colleague Tokyo Tsushin Kogyo. In 1955 they produced the first commercial transistor in Japan known as Sony MK-55. Sony was not the first but its transistor was most the most successful in that decade. Sony had the most vital contribution towards making Japan the most powerful exporter in 1960s- 1980s. The company expanded into various areas such as games (Sony computer entertainment), motion pictures (Sony pictures entertainment), holdings and electronics (Sony Corporation), financial services (Sony Financial Holdings), music (Sony music entertainment). The co-founder of Sony was Akio Morita founded in 1960 Sony Corporation in America. Its major part of expansion was convergence that is linking of music, film, and digital electronics via Internet. The Sony Corporation has been accelerating initiatives in the electronic business which generates stable profits for the entire Sony group. The company aims at updating strategies in three core businesses such as games, mobiles and imaging. It has the business strategy of executing growth strategies in the emerging markets. The company engages into aggressive capital investment, explores new technology, and creates value added products (Gershon, 2000). The business model can be further more specifically divided into various parts as state in the diagram below- The company focuses on delivering high quality products to its customers. They continuously measure their performance in forms of different quality standards, review, and even focusing on customer feedback. They have specific quality management organizations in each of its SBUs. It has got service reviews, design reviews, verification system reviews to constantly measure their performance and focus on further improvement. It has even